Chrysler Gives Its Okay To The Imperial

A venerable name in autodom is being resurrected and it’ll soon grace the body of an outsized , rear wheel drive luxury car. After a successful “concept car” debut at a pair of recent auto shows, the Chrysler Imperial are going to be built and will be in U.S. showrooms in 2010. Yes, it’ll be an extended await the Imperial’s return but the car must first await additional changes within DaimlerChrysler before it are often built. Read on to find out more about the Imperial’s impending return.

The Chrysler Imperial that has been currently making the rounds at various auto shows has been well received. Visitors have remarked favorably about the car’s Bentley like look also as its cavernous interior and luxury appointments. Currently, the brand has nothing larger or more luxurious to supply buyers who might want to upgrade from the 300C, thus Chrysler has been regularly losing buyers to more luxurious brands, something parent DaimlerChrysler [DCX] wants to stem.

The Imperial name are often traced all the way back to 1926 when Walter P. Chrysler decided to require on Lincoln and Packard with a luxury model all of its own. From its inception, the Imperial has always represented the highest of the road vehicle for Chrysler and it’s , at various times, been marketed as its own make. Various versions of the Imperial have shown up over the years, with most of them being ultra luxurious versions of Chrysler’s New Yorker model.

The 2011 Chrysler Imperial are going to be similar in design to the concept car, but without the suicide doors. Chrysler put the special doors on the concept car so as to form it easier for auto show visitors to ascertain inside the vehicle. Still, reports from the corporate are indicating that the 22 inch wheels, Bentley grille, boxy body, and leather/wood trim would be included. Prices for the Imperial won’t be announced for several more years, but it could retail for as high as $60,000 consistent with some reports. Currently, the highest of the road 300C maxes out at around $42,000.

So, why the hold up? Well, for one thing the Imperial program are going to be another expense for DCX. Currently, the corporate is within the process of creating its Mercedes line up more profitable which involves the expense of updating several models. supported the Mercedes “R Class” body, the approaching Imperial is probably going to be built on an updated version of the R Class platform. Both cars would arrive in dealer showrooms at an equivalent time as 2011 models, hence the long time interval .

The Imperial concept sits on a frame with a 123 inch wheelbase. The car measures 214 long, for much longer than the 300C. Reports are indicating that the concept car dimensions are likely to be retained.

For Chrysler fans, the Imperial represents further strengthening of the Chrysler-Mercedes relationship. By employing a Mercedes platform, the Imperial are often built and can give Chrysler a way needed product. With a typical V8 mated to a five or six speed automatic the car will definitely not get on the fuel efficient side. However, my best guess is that the car also will come optionally equipped with a thrifty Mercedes built turbo diesel, a primary for any Chrysler car.