How To Turn Ebay Bidders Into Long Term Customers

Once someone’s bought something from you on eBay, you suddenly have all kinds of details on them. In marketing terms, this information is gold . If someone’s bought from you once before, then the probabilities are that at some point within the future they’ll want to shop for an identical item, and you’ll cash in of this to plug to them directly.

The simplest sort of marketing is that the email newsletter – and it’s one that’s still oddly underused on eBay. Simply ask people that buy from you if they’d wish to be added to your list , then send them a monthly update on your new items. you ought to also include some information you think that could be useful to them, to offer the e-mail more value.

For example, here’s a newsletter you would possibly write if you were selling DVDs.

“Here are the dates for this month’s new DVD releases:

[list of release dates]. If you would like to pre-order anything on this list, just click here [your website/email] and allow us to know.

Meanwhile, we’ve got some great deals for you this month! [links to your best ebay auctions]

You are receiving this email because you signed up for my newsletter once you bought an item from me on eBay. To unsubscribe, hit reply and sort ‘remove’.”

Isn’t that simple? As long as you’ll remember to try to to it once a month, people will come to love your information, and maybe take a glance at a number of the items you’re offering.

It’s all about build up a customer relationship, and making the customer desire you’re providing them with some information they wouldn’t otherwise have. Make your email a useful service to them, whether or not they buy anything from it or not.

Remember that it’s not a newsletter without the news, and send the simplest belongings you can think of: you would possibly even try writing a piece of writing or two. consider it as a free gift for your customers: the gift of useful information. aside from anything , it’s quite fun to possess your own newsletter.

If you sell items that a seller is probably going to wish quite one among , like auto parts for instance , then you’ll even try highly targeted emails like this.

“I’m sending you this email because you purchased a [item name] from me a short time ago – I hope you were proud of it. this is often just to allow you to know that if you ever need another [item], I’m currently doing special offers on them. [link]”.

You would probably want to automate this, though, because it could quickly get tedious to try to to it manually.

Of course, that brings us on to our next subject: eBay stores. eBay stores provide you with a neater thanks to sell your items than having to list them whenever on eBay, and that they have built-in facilities for targeted marketing . you’ll read all about it within the next email.